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Private by IKKS

Le 16 September 2009 | 1 Commentaire

Private by IKKS : the perfume’s launching campaign.

- Phase 1 : Teasing

  • Bloggers are invited to a special private event but do not know which brand or product is behind.
  • Private party in the Palais de Tokyo (19/09/09).
  • 25 influential bloggers attend and discover the perfume.
  • A guided visit of the exhibition a man on the moon.
  • Video livestreaming of the event.

- Phase 2 : Reaveal

On the 30th of September at 18H00, the revelation is made on :

privatesite

  • attending blogs
  • social networks

  • Share/Bookmark

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  1. En Live samedi 19.09 depuis le Palais de Tokyo avec U Federation « Marketing 3.0 says:
    19 September 2009 at 15 h 54 min

    [...] En 3 Mots organise ce soir un live streaming depuis le Palais de Tokyo, en partenariat avec U [...]



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